Our Story

From fandom to something more...
A European anime & gaming brand built by fans.

From fandom to POPbuddies

We grew up with anime, games and pop culture. It was a big part of our lives.
Collectibles were all the same, nothing new or exclusive to the EU market.
That feeling became the beginning of POPbuddies.

Creating what we wanted to see

POPbuddies started with a simple idea:
Create anime and gaming products that fans would like and will become part of their geek lifestyle.
From plushies and gaming accessories to collectibles and lifestyle items, everything is created with fans in mind.

Designed in Finland

Being based in Finland gives us a different perspective.
We see how anime and gaming culture continue to grow across Europe, and how fans here experience these worlds in their own way. That shapes how we approach design, packaging and the kinds of products we create.
Our goal is to make fandom feel more accessible, more connected and more at home in everyday life.

More than just products

Over time, POPbuddies has become more than individual items on a shelf.
It’s a growing world of collections, characters and ideas connected through one shared journey. A brand fans can recognise across different series, styles and experiences.
That’s where “Follow the Bunny” comes from.
It’s our way of inviting fans into the world we’re building together.'

Looking ahead

We’re continuing to explore new titles, new ideas and new ways to bring anime and gaming culture closer to fans across Europe.
Thank you for being part of the journey.
Follow the Bunny.